$540K/month from a gym app using Duolingo playbook

Jeremy Lasne@JeremyLasnex

$540K/month from a gym app using Duolingo playbook

42-screen onboarding with elephant mascot, rank system, and avatar personalization drives 200K downloads/month.
Paywall strategy: 'Try free for 7 days' as only button, then trust-building reminder before card required.
Referral ask mid-onboarding and mandatory notifications boost retention.

how to reproduce · Implement a multi-screen onboarding with a mascot that reacts to answers, immediate rank assignment, avatar creation, and a 3-second hold to commit. Use a 7-day free trial with a reminder before billing, and ask for referrals during onboarding.

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